Simplifying ROBLOX

Two years ago, ROBLOX started the Ambassador Program, which was designed to encourage players to spread the word about ROBLOX.  In the program, users would take HTML code (specific to that player), and then post those links on other active websites.  Users were rewarded with 2 tix per day per active link.  We believed we could get users involved with promoting our game.

After two years of experimenting, we have realized that the program is not as valuable as players who come to us through word of mouth or through social media. The Ambassador Program became spammy, which we realized was not a benefit to our players or other websites. We have looked at the numbers, and we simply don’t have enough users to justify continuing the program. Part of being a healthy company and an elegant service is removing things rather than adding them.

ROBLOX’s core values focus on the creativity of players and the building of games. So we have decided to shut the program down.

ROBLOX itself has not changed a bit.  Users continue to create more games (5.4 million in 2011), and we have a pile of exciting developments in the pipeline (many of which we will demo at the ROBLOX Game Conference in July).

About Taylor Whitmer

Social Media Manager at ROBLOX.

129 thoughts on “Simplifying ROBLOX

  1. Cynical

    We all know why Roblox is really doing this–to encourage more people to buy BC. Roblox says that it was becoming spammy, yet few people were using the program. How is this possible? One person can only post on one domain once for a link. If the number of users was small, then spam couldn’t possibly have been a problem.

    1. Firetiger587

      “Part of being a healthy company and elegant service is removing things rather than adding them.”
      Then why do you keep adding useless updates that NOBODY likes?

  2. absurbbrad

    will you bring back the tool where you can type stuff to put in your house its pretty boring without it

  3. xanaworker... Roblox user

    It’s kind of right they shut that down…
    Because it isn’t good to spam over websites and other users. Good job on making that decision!

    1. Killer6199

      Eh but to all those who do not have BC or also known as NBC, now have to expect on their building skills to get tix now.

      1. ultimatecreatorA1

        Yeah I know it’s like the only way to get tix now (apart from the daily login bonus)

  4. bzc9

    I wish I knew how to get this before it couldn’t be given anymore.

    I hope ROBLOX will make this badge able to get again.

  5. awesomekevin101

    Why did you cancel this? It makes no sense…. It got the community more page visits and more members. This makes no sense.

      1. blablabla10

        Like he said, it was getting spammy. A program such as RoAmb would make this abuseable. If you have 5 alts with all 50 links set up, that’s 500 extra tix per day!

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