Simplifying ROBLOX

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Two years ago, ROBLOX started the Ambassador Program, which was designed to encourage players to spread the word about ROBLOX.  In the program, users would take HTML code (specific to that player), and then post those links on other active websites.  Users were rewarded with 2 tix per day per active link.  We believed we could get users involved with promoting our game.

After two years of experimenting, we have realized that the program is not as valuable as players who come to us through word of mouth or through social media. The Ambassador Program became spammy, which we realized was not a benefit to our players or other websites. We have looked at the numbers, and we simply don’t have enough users to justify continuing the program. Part of being a healthy company and an elegant service is removing things rather than adding them.

ROBLOX’s core values focus on the creativity of players and the building of games. So we have decided to shut the program down.

ROBLOX itself has not changed a bit.  Users continue to create more games (5.4 million in 2011), and we have a pile of exciting developments in the pipeline (many of which we will demo at the ROBLOX Game Conference in July).

129 thoughts on “Simplifying ROBLOX”

  1. We all know why Roblox is really doing this–to encourage more people to buy BC. Roblox says that it was becoming spammy, yet few people were using the program. How is this possible? One person can only post on one domain once for a link. If the number of users was small, then spam couldn’t possibly have been a problem.

    • “Part of being a healthy company and elegant service is removing things rather than adding them.”
      Then why do you keep adding useless updates that NOBODY likes?

      • Sorry, meant to post that as a comment on the thing. Not a reply to your comment.

  4. will you bring back the tool where you can type stuff to put in your house its pretty boring without it

  6. It’s kind of right they shut that down…
    Because it isn’t good to spam over websites and other users. Good job on making that decision!

    • Eh but to all those who do not have BC or also known as NBC, now have to expect on their building skills to get tix now.

      • Yeah I know it’s like the only way to get tix now (apart from the daily login bonus)

  10. I wish I knew how to get this before it couldn’t be given anymore.

    I hope ROBLOX will make this badge able to get again.

  13. Why did you cancel this? It makes no sense…. It got the community more page visits and more members. This makes no sense.