David Baszucki

ROBLOX CEO Looks Back at 2012 and Shares Plans for the New Year


What a year it’s been.

It’s December 29th (at the time of this writing, I’m certain this will post shortly after the new year), and I’m sitting in my ski cabin surrounded by falling snow and jagged icicles. I spent the morning cross-country skiing with my dog, and have spent the afternoon reflecting on this past year–what it meant, and where ROBLOX is going from here. As users, you are the single most important aspect of our platform, and you deserve to understand our vision for the year ahead. But before we get into that, let’s take stock of how far we’ve come.

The last few months have been a maelstrom. With the release of ROBLOX on iOS, we have seen ROBLOX user growth accelerate. Just recently we reached over 125,000 simultaneous players and guests. I remember celebrating 100 simultaneous players five years ago at our summer BBQ. I remember when ROBLOX had 100,000 members, total. Though the numbers are different, the feeling of accomplishment is refreshingly similar. Growth. More and more people are using ROBLOX each day.

We are starting to hear about ROBLOX everywhere we go. At a recent dinner party with some experts in education, my mother-in-law talked with teachers about students who couldn’t stop playing a game called “ROBLOX”. Our Communications Specialist traveled to the south to see family for the holidays–his 12-year-old cousin, a kid he had only met two or three times–was thrilled to hear that he worked for us (then asked numerous times if he could get him Builders Club). We recently visited a local Bay Area middle school, only to find an entire computer lab full of ROBLOX players and fans. Our board members interact with execs at large media companies who have kids that love ROBLOX.

NewspaperThe press is starting to catch wind of not just who we are, but what we represent: user generated gaming. TIME Magazine, Venture Beat, Mac|Life, Forbes, Massively–the word is out.

Users are spending more time building, creating and playing ROBLOX than most top online destinations. ComScore, a rating agency for online advertising, reports that ROBLOX has more page views and time spent online than Pandora, Pinterest, LinkedIn, Disney Online, Nickelodeon, Match.com, IMVU, Poptropica, PBS Kids, Cartoon Network, Mattel, or Miniclip. Our users aren’t just gaming, they’re creating. They’re sharing and interacting. And they keep coming back.

As we move forward, I find myself thinking not just about where we’re going, but how we’re going to get there. 2012 has been a fantastic year, and we’ve made enormous progress by sticking to three simple areas of focus: Building, Great Games, and Platforms. We want to build a better ROBLOX, but that’s not something we can do all by ourselves. Getting you–our community–more active, more creative, more engaged, is one of our biggest priorities for 2013.

We want everyone on ROBLOX to build things (in addition to playing great games!). At its core, building is what differentiates our platform. We want your first build experience on ROBLOX to be easy, accessible and fun. We’re planning on combining the capabilities found in “build mode” with the Welcome to ROBLOX Building Place in an effort to create a seamless, core building application. We’ve been kicking around some ideas–like online/offline play, the ability to seamlessly transition from solo to multiplayer gameplay, and a curated system for users to create and sell building components.

We have committed to ROBLOX Studio as the core development environment for our platform, and plan on making it more accessible. We want ROBLOX Studio to be the “MS Word” of game development, providing easy access for beginners, and powerful capabilities and assets for more advanced users.

We have begun to drive engineering through the creation of top quality content. In order to improve ROBLOX, we’ve elected to live in the shoes of our game creators who are striving to create the “perfect” game. We are implementing core tech that will benefit our creators. More parts. Faster load times. Less memory. We’re working to perfect and simplify the ROBLOX experience in a way that users of all backgrounds, beginners or veterans, can embrace. Several releases this past year reflect this philosophy. Our Featherweight Parts have allowed you to populate your virtual world with hundreds of thousands, if not millions, of light-weight parts at a stable and playable framerate. Our game design templates were constructed to give builders a starting point when creating competitive multiplayer games. Our release of water reflects our passion for realistic physics simulation.

I am constantly amazed at what you, our users, have been able to build with our platform. Whether it’s a recreation of a BMW, reflect-able lasers, custom camera systems, or massive mechs, you continue to push the boundaries of our platform in creative ways. Your innovation inspires us to make ROBLOX better. And as we continue to improve, we continue to spread as well.

You guys made some really stellar things and places this year

Our long term vision is for ROBLOX users to be able to play anywhere. We’re working on improving a common code base that can be used to port ROBLOX to tablets and phones running operating systems other than iOS, including Android and Windows 8. In order to do this, we’re finding ways to lighten our memory footprint while also improving and scaling our graphics performance.

Every year that’s passed I’ve watched ROBLOX grow, spread and impress. I expect this year will be no different. So, on this cold day, as I wrap up this note in the falling snow, I want to finish by saying thank you. ROBLOX would never be where it is today if it wasn’t for you, our users and fans. We’ve come a long way, but we never lose sight of the fact that we can go even farther, work harder, and accomplish more. We’re not going to hope for a lucrative year in 2013, we’re going to build one. We encourage you to do the same.

Happy 2013.

-David Baszucki



About David Baszucki

Founder, co-creator and CEO of ROBLOX. @DavidBaszucki on Twitter

140 thoughts on “ROBLOX CEO Looks Back at 2012 and Shares Plans for the New Year

  1. GreekFireGiant13

    Roblox Has done A Good Job. The Only thing That I Didn’t Like Was when they stopped Supporting mac. Other than That You guys had made this 1 Of My favorite Games I ever played. Almost nothing can beat It. Thanks!

  2. faupnuata
  3. xDarthxMaulx

    I love ROBLOX. I have had a lot of problems with the other users but, It has never failed to give me a good time.

  4. xXIcanthinkofanameXx

    Roblox has come very far, however, it needs a better animation utilitys for scripting. I found that it is very hard to create an animation with script. You should add a new type of joint, like Motor6D, but only with an x, y and z rotation. I found it very easy to animate with!

  5. zorganBuilds

    There can be a tutorial for the newbies on building. ROBLOX is very fun though and I bet 2013 will be a big year.

  6. Libenyc

    I will have been playing ROBLOX for 3 years when November 3, 2013 comes. I have stayed with ROBLOX for this time because I think of ROBLOX as an inspirational, fun game. Even with the various users that are rude, or mean, there was always, and hopefully always will be, a great side of the community and an incredibly fun part of the game that keeps me playing. I post in the forums, script and build my own games, and play fun games of others, and I’ve never had to hope that ROBLOX will get much better – it is already as good as I want it to be, regarding the game-play, and the community is fine. I could honestly say it would be nice to have ROBLOX on Linux, and I hear ROBLOX will arrive for the Android, and that’s great because I’d love to play ROBLOX on my tablet. But that isn’t the point – my point is that ROBLOX is an outrageous amount of fun to me, and I hope it will satisfy me forever.

    I hope to work with the ROBLOX Corporation as I grow older, so that way I at least would take part in the development of this game and never have to leave it. ROBLOX has been an inspiration to me my whole time here, and I’d love to have it stay that way.

  7. Bgeppy

    I joind about 3 years ago and Roblox is coming around when i feel down or lonely or mad and even sad I come play Roblox and it will cheer me up I have lots of friends i can trust and Roblox is growing into a great gaming website

  8. Xeat

    I just have to say, you guys are the ones that made this ethical gaming platform, not us. You guys made it happen. I got inspired by ROBLOX a few years back, I’ve switched accounts and all, but you inspired me. Before this year, I wasn’t really ever into building, you know, playing games and foruming were my life, then I started to get into C-Framing, and a little bit of scripting here and there, but the thing was, I didn’t realize my skills until I got inspired by you guys there at the ROBLOX HQ. If it weren’t for you guys I wouldn’t have ever found out my skill for C-Framing or scripting. I recently made a game that has constantly been getting 500+ visits weekly. That is because of YOU, yes, I mean everybody who is reading this. With you just even playing this game, has inspired. What I’m saying is you also inspired me to become an architect, which surprisingly is already in the making!
    Anyway, I just want to put out this one thank you to you guys.
    Thanks. Thanks for everything, and I mean this.


  9. MrQwert

    I’m OBC, I get to experience a lot, and I can easily tell when I load a webpage of Roblox, it’s awesome.

  10. cheepy3

    I’ve been on ROBLOX for about 2 years now and I have seen how far they’ve come. There’s a big difference between the old ROBLOX and the new one. What I don’t understand is why do some people want the old ROBLOX back?

  11. nbomber97

    Thank you for being ROBLOX. But can you guys add more base plates? For example Forest, Rainforest, Cuban Jungle (Goldeneye 007 reference), City, Town, and Hills. That would help me a lot. But still, you have done a great job with ROBLOX.

  12. cuteamber900

    ROBLOX is amazing. Ever since I started playing this, which was 2011, I was addicted. I LOVE ROBLOX. Keep up with the good work ROBLOX team. :3

  13. mylordkronos

    Working for ROBLOX is my number one goal for the future. I’m taking a lot of computer classes.

  14. Aerospaceman

    Thank you so much ROBLOX! This past year, so many achievements in ROBLOX has been made, and it is fun to see the website develop. Thanks for the great year!

  15. Cobrafett

    I’ve been on Roblox since 2005 and back then it was so fun. There was hardly any people and that added challenges. Now in 2013 there are millions of people and they all are nice, Roblox has really improved over the years, and I love playing it every day. I cant wait for what’s coming up in the new year!

  16. Accidentalmeme

    Roblox has done a great job of improving the gaming experience. Good job and for now I need to learn how to script.:D

    1. Ttom

      Honestly, I really do like ROBLOX. It’s so fun and user interactive. I don’t have many complaints. Heck, nothing is absolutely perfect, but ROBLOX is amazing.

  17. Donut6301

    ROBLOX was the greatest thing ever to me, I couldn’t wait to get home from school to browse through so many games. My friends and I have had a great time on ROBLOX.

  18. Zeypherix

    2012 was an outstanding year. ROBLOX couldn’t seem to be any better right now. You’ve all outdone yourselves.

  19. mr qweeba

    I just hope that ROBLOX will grow larger and continue to be successful with many fans. ROBLOX is a place to be.
    -mr qweeba

  20. Racerzach

    Roblox is the best. It’s as if it was only yesterday that I joined Roblox. I started as several other accounts other than Racerzach. Thanks roblox for letting me keep Racerzach as my account. I’ve made so much progress over the years because of Roblox. If it wasn’t for you David, I wouldn’t be having this much fun playing on my computer. Thank you for making my favorite computer game more better.

  21. DriftRacer14

    ROBLOX, you’re doing great. you’ve come a long way since 2011 when I joined. I’ve noticed a drastic decrease in noobs, building’s getting better by the day, so many amazing things happening behind the scenes. Once Tank Treads and resizable Cog parts are implemented I kid you not ROBLOX is going to take off like a firework. once that happens, we’ll hit the explosion and ROBLOX will officially be the best game of all time. Can’t wait for that day. Thanks for the ride so far ROBLOX, it’s been great. I only hope we can continue this epic journey for many years to come.

    1. DriftRacer14

      Oh and I can’t wait for the more robust and different styles of joints. Also can’t wait for rear facing propellers. Keep it up ROBLOX. We’re with you 100%.

  22. Redeyemeat

    When I started Roblox I loved it. It was was a fun and addicting game. I have played for about 4 years now and I have experienced lots of fun memory’s. To this day, I still like Roblox, and I cant wait till the updates for 2013!

  23. Architectguy

    I want to be an architect when I graduate, and what better place to practice than ROBLOX?

    1. blox

      I also want to be an architect and ROBLOX truly is the place to be. Not only to prepare for my dream job, but to enjoy building, making new friends, and just having a great time.

      Thank you ROBLOX for making more and more ways to enjoy this.


    2. Spider56677

      I share the same passion as you, and perhaps you are right, ROBLOX would be the ideal place to start for people like me and you.

  24. crasherX8

    A while ago, on Christmas Eve, I was playing ROBLOX and my mom’s friend’s friend’s came over. They had kids, and I actually ended up meeting 2 more ROBLOX players. I also remember fighting this other kid for the last ROBLOX BC card in stock at that store. Good times. (I won that BC card BTW)

  25. Roblox Fan!

    The possibilities on offline play is great. When I’m riding on road trips with nothing to do, all I can do really is play Minecraft, and let me tell you, between Minecraft and Roblox, there really is no contest!

  26. Dreadwing777

    I really look forward to single player games. I am always thinking of ideas for single player games, so the multiplayer nature of roblox has been a detriment to me more than anything else. Not that multiplayer is bad at all.

  27. MattsterProQB

    Congratulations ROBLOX! We, the users, did help you come this far, but it was from your guys’ hard work and commitment into making a game that would keep us coming! I say the creators deserve the honors, thank YOU. :)

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