All-Stars Week

This week is all about shining bright and stealing away the show. Rock stars, techno-wizards, that funny guy with the crooked baseball hat who always has the right tool for fixing whatever’s broken– this one’s for you!


Star HammerStar HammerPut a little twinkle-twinkle in your eye with the little stars of the Star Hammer. Who needs moles to play whack-a-mole?





RoboBobRoboBobPeople enjoy riding horses. RoboBob enjoys riding people. Chief likes also include cleanliness, tidiness, efficiency, and good sources of fuel.




Ragnarokker's Rockin' MicRagnarokker’s Rockin’ MicIt’s your show, and sometimes you just gotta ragnarock out like it’s the end of the world! To quote the best rockers of all time: “LA LA LA LA LA!!!”




Please discuss the new gear in the forums.

– HotThoth

Advertise This Group


Groups, clans, armies, corporations and other socially cohesive entities of ROBLOX: this year’s development plan includes several upgrades to our user group feature. We have released the first: group advertising!

Group owners can now run advertisements for their groups in the same way that players can advertise their places, models, and clothing. Group owners can also grant the “can advertise this group” privilege to any rank in the group to allow other group members of this rank to also run ads for the group.


It will be interesting to see over the next several weeks what effect this change will have on group dynamics. Will it become easier to launch a new group and fill it up with members quickly? Or will existing giant groups with bottomless pockets spend their way to world… err… ROBLOX domination? What other group improvements is the ROBLOX team working on, and when will they be announced? Only time will tell!

– Telamon

ROBLOX: Building the Next Generation of Entrepreneurs

As kids, my brother and I had the coolest lemonade stand in town. We got the plywood from one of our old tree houses and our dad helped us put it together – this was a real stand – not just a table with a sign. We didn’t do a ton of business in our suburban town but we did learn a lot about running our own business. We figured out how much we had to charge to cover our costs (and make a profit!) and all kinds of things about supply and demand (very little demand for lemonade in Belmont in February). Most importantly, we had fun.

ROBLOX is the new lemonade stand. ROBLOX offers a wide variety of opportunities for players to run their own business – from creating their own clothing lines to currency trading and beyond. Because ROBLOX is a game, running a “business” is fun. Kids learn valuable business lessons with no risk or cost, all while having a great time! Today, let’s look at our player created games as just the first of many examples of entrepreneurial mini games on When a player joins ROBLOX, he is given a place to make completely his own. If other players visit his place, he earns tickets that he can spend on virtual items to enhance game play. So part of the fun of ROBLOX is building your own place- a creation that you can be proud of. The other part of the fun is getting other players to check out your cool place – and earning the money and social status that come along with building something great.

A player who is looking to get other players to come to his place has many things to consider. First- “What do I have a passion for? What is a project that I can work on everyday that will always be fun and interesting for me?” Building a game takes time, and if you want to build something great, it should be something that you’re passionate and excited about building. Maybe you love pirates and decide that you want to make a pirate island game.

So now that you have an idea that you’re passionate about – it’s time to do some market research (aka- talk to your friends). The question here is – “What do ROBLOX players like to do when they’re playing games?” Ask your next-door neighbor what he thinks about pirate games. Ask your ROBLOX friends what kind of things they would like to see in a game. Maybe your neighbor loves your pirate island ideas, but thinks you should add pirate ship races. Your ROBLOX friends might suggest treasure hunts, parrots, pirate costumes, etc. So now you know what people like, and you can incorporate the best ideas in your pirate place. Now your pirate place is even more interesting and appeals to a wider audience.

You’ve got an awesome pirate place. Now you just need players to visit it! What’s the best way to market your place? Get your friends to play. If they like it (and because you did market research you know they will) they’ll tell their friends and it will move from there. But maybe you want to get even more people than that playing your game. You need to look for other people with similar interests (in this case pirate interests). To do this you could join some of ROBLOX’s pirate groups- perhaps the Straw Hat Pirates, Master Pirates, or Fellow Pirates of ROBLOXia. There you will find specific players that you know like pirate games and you can let them know about your cool new game. You might also make the genre of your game “pirate” so that other players who are looking for pirate games page can more easily find your game. The location of your game (just like with a real lemonade stand) counts for a lot. If you are on the pirate page, you’ve got less competition to get on the first page of games, where more people will see your super cool place. You might also considering advertising with user ads.

At this point you probably have a major success on your hands (along with a ton of tickets!), but if not that’s okay too. Either way you learned a lot about what does and doesn’t work and can take that knowledge with you to your next ROBLOX venture.

Place building is just the first of many entrepreneurial activities for ROBLOX members. Next time we’ll explore creating and managing your own clothing line.


Weekend Gear Update

When you’re dodging giant mechs, running away from zombie disasters, or building your own spaceship, it’s easy to get lost in the future. So this week, we’re going back 100 years into the past. To a simpler time, before mutants and cyborgs took over. To back when n00bs tried to steal your cattle, and not your internets.

The fiddler's on vacation

First AidThe First Aid KitFor when you need aid… first! With this handy little briefcase, you can help keep your teammates feeling their best!





SledgehammerSledgehammerIn the old west, sledgehammers were very popular tools for helping to build the railroads. In Roblox, sledgehammers are very popular tools for helping to destroy the railroads… and anything else that needs destroying.




SaxophoneSuperior SaxophoneBefore there were rock gods, there were saxophone soloists. Some were rumored to be so good that they could make the sun itself cry for joy. The former owner of this saxophone–was even better.



Please discuss the new gear in the forums.

– HotThoth

Let Your Dim Light Shine–Ambient Shadows


The ROBLOX team brings you another exciting release with awesome graphics improvements! Presenting: ambient shadows!

Ambient shadows are shadows that are created from ambient (as opposed to direct) light. With ambient shadows on, you will notice that the corners of rooms are darker, as well as areas where two parts are close together (like the top of the stairs in the following screenshot).


You will the see the new shadows in all ROBLOX levels if you have a mid-to-high range graphics card. Shadows are a computationally taxing. For complicated levels with a lot of bricks you may see shadows turn on, and then turn off if ROBLOX notices shadows is dropping your framerate below 30 FPS.

– Telamon


Robloxia is a world of buildings and bridges. But for too long we have ignored our troll constituents–those unsung heroes who lurk under bridges and in the dark alleys between buildings (and sometimes on forums). And the trolls are not very happy. So think of this week’s gear as a peace offering… or at least a “please don’t eat us” offering.

Strong this one is!

Ice ClubIcky Icy Spiky ClubBashing things with a frozen club might not seem like fun to most people, but to trolls, that’s pretty much the coolest thing ever! It must get REALLY boring just hanging out under those bridges… Fortunately for trolls, we’ve made a few icy spike-launching improvements on the basic club model, so this should keep them entertained for a very very long time.


Shrunken HeadThe Head HunterThis shrunken head is filled to the brim with evil troll magic. But if you happen to lose your head… no worries! It’s always happy to supply you someone else’s.




Laser SaberAn Elegant BladeSince trolls need darkness to survive, the best anti-trolling weapon must naturally be a blade made of pure light. This is the ultimate in lightweight weapons. Let your foe feel the weight of your light.



Please talk about the new gear in the forums.

– HotThoth

Laying down the Law

Today we honor the authority figures of Robloxia. It’s kinda like their job is to pown n00bz! And that’s pretty cool. Whether it be judges, sports coaches, or flying nannies, the leader is an important part of any team. Because you can’t spell “team” without “leader.” Unless you use “meat” instead. That’d even save you a few letters!

My name is





Sir GavelSir GavelThe fabled weapon of the legendary Judiciaries of the Round Table. Whenever Judge Arthur confronted foes with disorderly conduct in a courtroom setting, the honorable Sir Gavel was there at his side, bringing order to the land.



UmbrelloonWhy fly a kite, when you can fly yourself? This classic umbrella + balloon hybrid may look like a normal parasol, but it’s actually a one-person nonflammable helium-powered dirigible. In the shape of an umbrella. Because we’re sneaky that way.




Please talk about the new gear in the forums.

– HotThoth