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Get Merry with ROBLOX’s Holiday Giftsplosion and Game Events

The holidays are here, and ROBLOX is getting all festive with in-game events and 12 days of awesome prizes!

You may have noticed some mysterious gifts appearing in your inventory and the catalog lately. These are the first prizes in the 12 Days of the 2014 “Giftsplosion.”

Here’s how it works: for each of the first 12 days of December, a gift will appear in the ROBLOX inventory. Some gifts will be for meeting past requirements  – such as playing ROBLOX a lot for the last 30 days – while others will contain clues on how you can earn them. If you complete the task, the gift box will be awarded to you (sometime after the deadline, usually about 24 hours). After the gift box is awarded, it goes on sale in the catalog, so everyone has the opportunity to snag it. A day or so after each gift box goes off sale, it opens, awarding you a special prize.

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The ROBLOX Black Friday Sale Extravaganza!

It’s that magical time of year, where we all stay up way past our bedtimes so we can get super sweet deals for holiday goods! And while your friends and family might be lining up for Blu-Rays and video games, you can stay inside all toasty and warm for the ROBLOX Black Friday Sale.

We got a huge response from the ROBLOX community, and you guys helped decide which stuff got into the sale. Over 60 items will be discounted, put back on sale, released for the first time (ie new!), or made limited during the sale, which runs through Monday, December 1.

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BLOXgiving Is a Feast of Games and Prizes

Thanksgiving is nearly here, and ROBLOX is bringing you a cornucopia of awesome events, sales, and cool prizes to earn. This month’s ROBLOX event, BLOXgiving, takes three of the most popular games on ROBLOX and adds a Thanksgiving twist!

The three games, The Mad Murderer, ROBLOX High School, and Super Bomb Survival, have all added a Thanksgiving theme, and have special badges for you to earn sweet prizes! Each game has two unique prizes to earn. The first is earned by completing a specific task in-game; the second is earned by finding a special Thanksgiving-themed item that randomly spawns in-game. Completing each objective earns you an exclusive hat and badge. Get all six prizes and you’ll earn a pilgrim BLOXikin!

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In-game Mobile Ads Now Pay 2 ROBUX Per Impression

Mobile, mobile, mobile! We’ve had a couple of exciting announcements, for both gamers and developers, in the realm of tablets and phones over the last week alone. Now, we have one more update to add to the list. The rate at which we reward developers for showing mobile video advertisements in their games has doubled, landing it at two ROBUX for every one impression. If you haven’t tried implementing this feature yet, now is a better time than ever to consider it.

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Mobile Video Ads Payout Rate Increases (Again) to 1:1

Back in September, we launched an in-game mobile advertising API, which allows game creators to show video ads to non-Builders Club mobile players in exchange for ROBUX. The API’s functions give developers full control over the playback of video ads, meaning they can be implemented such that they’re a seamless part of the game. Since the launch of the feature, we’ve been monitoring how it’s being used and tweaking the rate at which we reward ad impressions — as of today, we have increased the rate to one ROBUX for every one ad impression. You can now earn ROBUX 20 times faster than you could at the launch of this feature! Continue reading →

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Scares Abound in BLOXtober 2014

Today is the first day of the month-long Halloween celebration we know on ROBLOX as BLOXtober. We’re kicking things off with 13 days of gifts, but there will soon be much more, including the official Halloween game event, known as Hallow’s Eve, and tons of scares happening on our Twitch channel, courtesy of the top games of the “scare us silly” Game Creation Challenge that concluded on Sunday. Let’s preview what’s in store for BLOXtober in a little more detail.

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