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BLOXgiving Is a Feast of Games and Prizes

Thanksgiving is nearly here, and ROBLOX is bringing you a cornucopia of awesome events, sales, and cool prizes to earn. This month’s ROBLOX event, BLOXgiving, takes three of the most popular games on ROBLOX and adds a Thanksgiving twist!

The three games, The Mad Murderer, ROBLOX High School, and Super Bomb Survival, have all added a Thanksgiving theme, and have special badges for you to earn sweet prizes! Each game has two unique prizes to earn. The first is earned by completing a specific task in-game; the second is earned by finding a special Thanksgiving-themed item that randomly spawns in-game. Completing each objective earns you an exclusive hat and badge. Get all six prizes and you’ll earn a pilgrim BLOXikin!

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In-game Mobile Ads Now Pay 2 ROBUX Per Impression

Mobile, mobile, mobile! We’ve had a couple of exciting announcements, for both gamers and developers, in the realm of tablets and phones over the last week alone. Now, we have one more update to add to the list. The rate at which we reward developers for showing mobile video advertisements in their games has doubled, landing it at two ROBUX for every one impression. If you haven’t tried implementing this feature yet, now is a better time than ever to consider it.

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Mobile Video Ads Payout Rate Increases (Again) to 1:1

Back in September, we launched an in-game mobile advertising API, which allows game creators to show video ads to non-Builders Club mobile players in exchange for ROBUX. The API’s functions give developers full control over the playback of video ads, meaning they can be implemented such that they’re a seamless part of the game. Since the launch of the feature, we’ve been monitoring how it’s being used and tweaking the rate at which we reward ad impressions — as of today, we have increased the rate to one ROBUX for every one ad impression. You can now earn ROBUX 20 times faster than you could at the launch of this feature! Continue reading →

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Scares Abound in BLOXtober 2014

Today is the first day of the month-long Halloween celebration we know on ROBLOX as BLOXtober. We’re kicking things off with 13 days of gifts, but there will soon be much more, including the official Halloween game event, known as Hallow’s Eve, and tons of scares happening on our Twitch channel, courtesy of the top games of the “scare us silly” Game Creation Challenge that concluded on Sunday. Let’s preview what’s in store for BLOXtober in a little more detail.

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Mobile Video Ads Payout Rate Increases to 5:1

Work-at-a-Pizza-Place-on-iPadEarly this month, we launched an in-game mobile advertising API, which allows game creators to show video ads to non-Builders Club mobile players in exchange for ROBUX payments. The API’s functions allow developers to show ads in a way that gives them full control over the timing and incentive, if any, meaning ads can be implemented such that they are not invasive to the player experience. Since the launch of the feature, we’ve been monitoring how it’s being used and tweaking the rate at which we reward ad impressions, which is now one ROBUX for every five impressions. Use this feature today, and you’ll earn ROBUX four times as fast! Continue reading →

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Use New API to Implement Mobile In-Game Video Ads

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This API is currently on display in ROBLOX Battle, so feel free to open it in Studio and see how it looks.

[Update: developers who use this feature now earn one ROBUX per five ad impressions, rather than 20. Read on for more information!]

In an ongoing effort to give our developers features that they can use to earn ROBUX off their game creation efforts, we’re proud to present a great new earning technique: in-game mobile video ads. Starting now, game creators are able to utilize a new API that allows their game to display a video ad to mobile players on supported iOS and Android devices. And, as with most of our features, the creative control and deployment of this particular addition will be entirely up to you, our builders and developers. Let’s talk a bit about the ramifications of this feature, and go over some best practices when implementing it in your game.

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