About David Baszucki

Founder, co-creator and CEO of ROBLOX. @DavidBaszucki on Twitter

Getting That First Job

We finished a busy week at the Game Developer Conference, where we met many high caliber people looking for jobs.  This made me reflect on how I found my first two jobs – which were both terrible – and how I would advise others to go about finding their first few jobs after coming out of school.  Some people start companies immediately after graduating (or even before), which is also a viable option.

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Advertisements and Age Segmentation

We have started to track the click-through rate of user advertisements on ROBLOX.  These are the ads on ROBLOX that are created by our ROBLOX entrepreneurs (not the commercial ads from companies like Cartoon Network or Nintendo).  As you can see from the chart below, younger users are more likely to click ads on ROBLOX.

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The Best and Worst of GDC


After a big week at the 2012 Game Developer’s Conference in San Francisco, I thought I would share some of the collective wisdom of team ROBLOX. Here are our picks for thumbs-up and thumbs-down from the show.

Thumbs Up

Speedtree

Ultra-fast tree modeler for AAA games. It’s awesome to see someone in person, pulling branches out of a trunk, like magic. Gives us ideas for advanced stamper parts in ROBLOX. Such as a tree that you insert with 3 clicks: 1) Click where you want the tree to go, 2) Click how tall you want it, 3) Click how wide you want it.

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5.4 Million Games Created in 2011

ROBLOX users created 5.4 million games in 2011.  In addition to this, over 250 million hours of game-play were logged, and ROBLOX served over 9.6 billion page views. A couple of weeks ago, VentureBeat released an article about LittleBigPlanet’s 6 million user generated levels on the PS3, as well as their most interesting user generated games.  We were motivated to share some of the top games of 2011 on ROBLOX.

Our users continue to amaze us with the variety and quality of content they create. Here are some interesting games of 2011:

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Where are people playing?

Some surprising conclusions jump out when comparing time spent playing online, mobile, and facebook games. People spend one hour playing ROBLOX for every 20 hours kids around the world play with physical LEGO bricks. Twice as much time is spent on Xbox Live as is spent playing Zynga games. 

Some of the data was hard to find, and some figures are estimates. Destinations are compared by Total Players, Total Time, and Time per Player. See the end of this post for the data sources, along with which values had to be estimated.

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