ROBLOX has had its own virtual economy since 2007 and, last year, we introduced two new features–Game Passes and Affiliate Gear Sales–that started to close the gap between the economy and building. We promised then that we’d eventually complete the circle and implement the ability for builders to sell items in-game. Today, after a lengthy public test in ROBLOX Battle, we’ve successfully enabled in-game transactions across all games in ROBLOX.







