Mobile has become our fastest growing platform in just a few short years after we first premiered ROBLOX on iOS and Android phones and tablets. Millions of ROBLOXians have logged countless hours tapping into their favorite games and experiences on-the-go. Millions more are joining them today – so much so that mobile devices are becoming an increasingly lucrative platform for all developers. We thought we should break down the stats and take a close look at some of the explosive numbers that summed up the past year and a half on ROBLOX Mobile. Check it out, and you’ll see why the mobile behemoth reigns supreme.
Mobile, mobile, mobile! We’ve had a couple of exciting announcements, for both gamers and developers, in the realm of tablets and phones over the last week alone. Now, we have one more update to add to the list. The rate at which we reward developers for showing mobile video advertisements in their games has doubled, landing it at two ROBUX for every one impression. If you haven’t tried implementing this feature yet, now is a better time than ever to consider it.
As ROBLOX continues to expand to more mobile platforms (just last week we launched on Kindle and Fire Phone), developers are looking for more ways to ensure good gameplay experiences for mobile players. We recently had TylerMcBride, creator of Super Bomb Survival and seasoned game creator, document some of the key ways to make your game mobile-friendly. Since then, we’ve released a pair of ROBLOX Studio features that make another important part of mobile game development – the testing process – much more robust than it’s ever been. Now, you can not only tell ROBLOX Studio to emulate mobile screen dimensions and interfaces, but you can pair an iOS device with Studio using the ROBLOX Developer app to test your games – without publishing them to the cloud.
Following the launch of ROBLOX on Android, many ROBLOXians wanted to know when we’d be launching the app for Kindle devices. We heard you, and we’re proud to announce that ROBLOX Mobile is now available in the Amazon App Store! The Amazon App Store allows you to download ROBLOX for any supported Android device, which now includes most Kindles and the Fire Phone.
ROBLOX Mobile lets you explore the thousands of games created by builders and developers, trade messages with friends, customize your character, and more. When you play on Kindle, you even join the same games as your friends on Mac, PC, iOS, and other Android devices, so you can play anywhere, with everyone. While ROBLOX spreads even further across platforms, we’re making sure you and your friends always stay connected in the same virtual world.
ROBLOX is going increasingly mobile and, as evidenced by the 1.2 million new mobile installs this summer, our mobile player numbers are rising quickly. That being the case, we have added a new configuration option for game developers that allows them to choose the platforms (desktop, tablet, and phone) on which their games are supported. What’s even cooler is that this configuration is helping to shape the way we display games on different devices — for example, if your game is popular but simply isn’t meant to be played on phones, you can use this feature to prevent it from displaying to people playing ROBLOX on such devices. These things all come together to make for a better mobile experience with more mobile-friendly games. Continue reading →
Back in September, we launched an in-game mobile advertising API, which allows game creators to show video ads to non-Builders Club mobile players in exchange for ROBUX. The API’s functions give developers full control over the playback of video ads, meaning they can be implemented such that they’re a seamless part of the game. Since the launch of the feature, we’ve been monitoring how it’s being used and tweaking the rate at which we reward ad impressions — as of today, we have increased the rate to one ROBUX for every one ad impression. You can now earn ROBUX 20 times faster than you could at the launch of this feature! Continue reading →
Early this month, we launched an in-game mobile advertising API, which allows game creators to show video ads to non-Builders Club mobile players in exchange for ROBUX payments. The API’s functions allow developers to show ads in a way that gives them full control over the timing and incentive, if any, meaning ads can be implemented such that they are not invasive to the player experience. Since the launch of the feature, we’ve been monitoring how it’s being used and tweaking the rate at which we reward ad impressions, which is now one ROBUX for every five impressions. Use this feature today, and you’ll earn ROBUX four times as fast! Continue reading →