1.98 billion. That’s a big number. That’s the amount of tickets spent on running user ads since January of 2010. Creating and deploying an ad for a game is a tricky proposition–we plan on writing articles in the future that show you how to utilize the many facets of ROBLOX user ads to get more people playing your game. But before we do that, we thought we’d take some time to explain how ROBLOX user ads work on a technical level.
The Basics
ROBLOX user ads were created primarily so that users could advertise the games they created to gain more traffic. The ads appear on all of our web pages, and appear exclusively if you’re a member of Builders Club. Running an ad on ROBLOX takes a minimum investment of 50 tickets, but you can spend as much as 99,999 tickets for more frequent viewership. More on that later.
