ROBLOX in the Press: The New York Times and More


16, 2012

by JacksSmirkingRevenge


We go out of our way to keep our users in tune with all of the changes happening in the world of ROBLOX. In the last couple of months, various national publications have begun to notice that ROBLOX is a huge user-generated content site with millions of active players. As the press begins to catch wind of who we are and the mark we’re leaving on the gaming industry, we think our platform will spread to an even larger demographic. Check out some of the articles written about ROBLOX in the past three months, starting most recently with an article published today on the New York Times’ “Motherlode” blog.

The New York Times logo

Diane Mehta, a journalist from the New York Times’ “Motherlode” blog, wrote a very interesting piece on how ROBLOX changed her child’s behavior: “But while playing Roblox with M., he quieted down. The structure of the game constricted his behavior to imaginative activities in that particular environment. For a child with a fast mind and the verbal expansiveness of a kid much older than himself, the strictures of the massively multiplayer game helped structure the friendship he was building. For the first time all year, he took advice without falling apart; he gave M. a chance to speak. He wasn’t doing all the talking.”

From GamesBeat: “In August, 3 million active users played Roblox for over 40 million hours. [Dave] Baszucki estimated that maybe around 3 percent of that time was spent making content, which would mean players spent over a million hours building new games for Roblox.”

From Tecca: “It’s this capacity to create worlds of their own coupled with the influence of their peers — and the idea that one can influence others in turn — that drives young players to learn new skills, which are also plenty useful in the real world.”

From Time Tech: “Kids ages 8 and way, way up spend 21 million hours a month in the Roblox universe. It’s a massively multiplayer online game where friends can meet, collaborate, chat and compete. Everything has a Lego-like look, so even fierce battles are cute. And the best part is that players can construct their own games and worlds using a surprisingly sophisticated tool kit.”

From Gamasutra: “The company makes money in a variety of ways. One is via its Builders Club, which works like a developer license for Roblox game makers. Along with other developer perks, the license lets them sell items. There’s also the virtual currency Robux, which players can buy and spend on various virtual items, such as clothing or weapons. Content creators are not currently paid in cash for any sales of virtual items, but are paid in Robux.”

We believe this positive press coverage is a testament to the work ROBLOX developers are pouring into our platform and the great content our users create.