Mobile is the #1 Growing Platform on ROBLOX
by Keith Lucas
Mobile has become our fastest growing platform in just a few short years after we first premiered Roblox on iOS and Android phones and tablets. Millions of Robloxians have logged countless hours tapping into their favorite games and experiences on-the-go. Millions more are joining them today – so much so that mobile devices are becoming an increasingly lucrative platform for all developers. We thought we should break down the stats and take a close look at some of the explosive numbers that summed up the past year and a half on Roblox Mobile. Check it out, and you’ll see why the mobile behemoth reigns supreme.
Mobile downloads are skyrocketing
Many users are taking quite an interest in Roblox on mobile, especially in 2016. Who wouldn’t want to jump into the multiplayer frenzy of Natural Disaster Survival or hang out with friends in ROBLOX High School while sitting on the bus or waiting for an appointment? For the month of May 2016, we recorded 850,000 downloads on iOS and 1.6 million downloads on Android. Both of these stats more than quadrupled on a year-over-year basis.
Time keeps on ticking
Roblox users are spending more and more time on mobile every month. Between January 1, 2015 and May 1, 2016, we hit an average of 10 million hours played per month on iOS and an average of 6 million hours played per month on Android.
More specifically, over 22 million hours of gameplay were recorded on iOS devices in May 2016, which tripled the amount of time spent last year during the same month. Meanwhile, Android devices saw the biggest increase in hours played on May 1, 2016. On a year-over-year basis, the number of hours played quintupled to 18 million hours on Android. That’s enough Roblox to last an entire lifetime!
Mobile sign-ups are thriving
Not only are millions of people downloading Roblox on their mobile device, they’re also registering new accounts. In May 2016, we recorded 2.2 million monthly active users by mobile-sign ups on iOS, which tripled year-over-year. Android devices, on the other hand, had the biggest year-over-year growth. The number of monthly active users that signed up on Android devices increased to 2.6 million, which is more than SEVEN times the amount recorded in May 2015.
Mobile is growing faster than desktop
If you take a look at the pie chart below, you’ll see that mobile is growing so fast in 2016 that it now accounts for a third of our monthly active users by sign-up platform as opposed to only a quarter in 2015.
All Roblox platforms are continuing to grow at an enormous rate, but it’s clear that mobile is the most popular racehorse of the bunch.
Expanding your studio
Roblox developers have a huge opportunity to capitalize on the flourishing mobile market. Here’s just a few stats recorded in May 2016 to show you why developing for mobile platforms is becoming even more lucrative than ever before.
- The average first month revenue per iOS sign-up is 3.5x desktop
- For long term users, the average revenue per monthly active user on iOS and Android is growing 58% year-over-year
- The number of monthly active users who are spending money on either Robux or Builders Club memberships grew by 4x for iOS and 9x for Android year-over-year
A peek into the future of mobile…
Over the past ten years, Roblox has made significant strides to expand our vision onto the latest gaming and entertainment platforms. Whether you’re playing on PC, Mac, Mobile, Xbox One, or Oculus Rift, we believe that you should be able to play together with your friends anytime, anywhere, regardless of the device you’re using. A big part of that philosophy is driven by the proliferation and booming popularity of mobile platforms. That’s why our engineering team is working around the clock to implement new and exciting features that will make developing on mobile easier, more stable, and more efficient than ever before. Here’s just a snapshot of the enhancements that are coming soon to mobile:
- Various improvements to the Studio mobile emulator and the developer apps
- Mobile chat
- Push notifications
- New security features
We have a lot of exciting things planned for mobile developers and users in the second half of this year. We can’t wait to show you what we have in store!
Of course, this massive growth wouldn’t have been possible without your support. As the leading Imagination Platform™ for user-generated content, it’s our creative, talented, and passionate community that creates the games, experiences, and all the fun you see here at Roblox. So, from all of us, thank you.
Have you played Roblox on mobile yet? Judging from these enormous numbers, it’s very likely. If you’re one of the few that haven’t, be sure to download it now on the App Store (iOS), the Google Play Store (Android), or on Amazon (Android) – it’s free! Stay tuned for more exciting news on the future of Roblox Mobile.