Introducing Roblox Toys


01, 2017

by David Baszucki


Today, it is my pleasure to announce that we have officially launched action figures and playsets in partnership with Jazwares. For the first time in Roblox’s history, we are expanding our reach beyond the screen and bringing our vision of Powering Imagination™ to the physical world.

We are launching the first series of Roblox toys at a time of unparalleled growth. With more than 44 million active players, we believe the timing is right to allow our fans to interact with Roblox beyond the digital realm. Our vision is to unleash the imaginations of millions of creators all over the world, both online and offline.

This first series of toys brings forty recognizable Roblox characters to life, such as Builderman, Stickmasterluke, Mr. Bling Bling, Circuit Breaker, and many more.

David Baszucki with Builderman

Also included in our line-up are two game packs, which feature popular Roblox experiences such as Roblox High School and Work at a Pizza Place. 

Every Roblox action figure can be taken apart so you can mix, match, or trade individual pieces with your friends. And each package—whether it is a blind box, playset, or core figure pack—also contains a redeemable code that you can use to claim exclusive virtual items on Roblox. Roblox toys are now available in Toys “R” Us, and will be coming soon to Target and Walmart stores across the United States, Canada, and select international countries.

We encourage our fans to film and share their unboxing videos on Facebook, YouTube, and Twitter using #RobloxToys to show off their collection with their friends.

Roblox is embarking into new and exciting territory. As we usher in a new era of user-generated play, we look forward to creating even more opportunities for our fans to express their creativity and imagination.

– David Baszucki, Founder and CEO