Roblox has evolved to become much more than a virtual playground where anyone can create their own games and experiences. Over the years, the Roblox platform has played a major role in helping young developers increase the value of their own intellectual property based on the characters and experiences they’ve created. In many cases, these games have been played millions of times and have even earned top developers over two million dollars in 2017 alone.
These properties are so popular, in fact, that fans often tell us how much they’d love to deck themselves out from head to toe in awesome Roblox gear based on their favorite games and characters. Today we’re excited to announce that Roblox and Bioworld have joined forces to create the ultimate line of apparel for fans and collectors of all ages! The line will showcase the Roblox logo, as well as iconic games and characters, on t-shirts, hats, sweatshirts, and more.
This announcement comes hot on the heels of last month’s news about our partnership with Egmont Publishing to produce official Roblox books in 2018. This expansion into the retail world with toys, books, and now apparel is a testament to the power of the Roblox developer community to create enduring experiences that give rise to millions of passionate fans across the world. At the same time, this expansion provides the Roblox developer community with broader ways to celebrate and leverage their intellectual property beyond their game.
Roblox t-shirts will be available for purchase beginning later this month in Kohl’s stores nationwide and will expand to additional retailers in North America later this year.
For all the latest news about our merchandise and other fun updates, stay tuned to the Roblox Blog and be sure to follow us @Roblox on Twitter.