Game development is about so much more than building a game and publishing it. The games you see on the front page of ROBLOX consistently have something in common: the developers continue to improve their games, keeping them fresh with new content and finding new and innovative ways to engage with players.
Many developers are using social media and video streaming as a way to not only promote their game pre-release, but also keep the excitement going. You may have seen members of the Mad Studio team streaming the development of new modes for Mad Paintball on Twitch. On Twitter, if you check the hashtag #ROBLOXDev, you’ll find many users posting progress of their builds.
And then there’s Taymaster, who has been pulling all the right levers on social media over the last year to keep his games popular and fresh.