Tune in to Twitch TODAY for the #EndlessSummerCruise

UPDATE! The Endless Summer Cruise is LIVE! You can play the game here!

Our annual end of summer livestream event kicks off tomorrow at 10 a.m. Pacific on! It’s 12 straight hours of ROBLOX gaming goodness, with a special interactive cruise ship that you can hang out on, chat with admins and fellow ROBLOX players, and win awesome prizes!

Check out two of the free items you can snag just for playing out with us! Plus if you watch the show and interact you’ll have the chance to win even more prizes!


We’ve got a great lineup, featuring top devs like Super Bomb Survival‘s Polyhex, and some of the guys from Stylis Studios, the team that brought you Phantom Forces. Don’t miss it! It all starts Saturday, August 27 at 10 a.m. Pacific (1 p.m. Eastern) on our official ROBLOX Twitch channel.


Never seen our Twitch shows before? Check out this playlist of our wacky adventures!



Announcing Deprecation and Removal of Old Terrain

In our efforts to optimize and fully support a single, consistent platform, there occasionally comes a time when we must make a decision to discontinue support for lesser-used technology. That time has finally come for our legacy terrain system. As of today, we have officially deprecated old (non-smooth) terrain to prepare for its subsequent removal on January 1, 2017.

Smooth terrain has come a long way since it was launched just over a year ago. Comparatively speaking, it has grown to become superior in every way to the old terrain. We’ve put in a lot of work to ensure that it not only runs better – from both a memory consumption, behavior, and performance perspective – but also that it has a much better look and feel compared to its counterpart. I’d like to take a few moments to share why we felt this change was important and what it means for you as a developer moving forward.

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RoCitizens Case Study: Improving Player Retention

Thank you, Jake “Firebrand1” Brandt, for helping contribute to this blog post.

One of the most exciting and unique aspects of ROBLOX is being able to earn real-world cash for building awesome experiences that are adored by the community. Since we launched the Developer Exchange program in late 2013, we’ve enjoyed reading tons of great stories about how immensely talented up-and-coming developers have used the money they’ve received to pay off their college tuition or advance their careers in video game development. Anecdotes like these are inspiring builders to invest more time and effort into their projects to create fantastic experiences that will endure and flourish on top of the ROBLOX charts for months and even years on end.    

Monetization is an extremely important aspect of modern-day game development to keep players, well, playing. We wanted to share how Jake “Firebrand1” Brandt, creator of RoCitizens, used a specific monetization strategy to boost player retention and engagement, especially among new users. If you need some development inspiration or want some insights into monetization, keep on reading!

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Play ROBLOX, Get Prizes in the Endless Summer Cruise Streaming Event!

Summer is coming to an end, but that doesn’t mean the party has to stop! Every year we like to cap off summer vacation with an extra long celebration in our Endless Summer event on our Twitch channel. This time we’re taking to the seas for a 12 hour long virtual cruise around ROBLOXia. It’s the #EndlessSummerCruise!

Starting at 10 a.m. Pacific time on Saturday, August 27 we’ll be livestreaming for 12 straight hours, playing ROBLOX games, giving away prizes, and interacting with you guys, the ROBLOX community!

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Inc. Names ROBLOX One of America’s Fastest-Growing Privately Held Companies in 2016

This week, ROBLOX proudly earned a spot on the 35th Annual Inc. 5000, a prestigious list celebrating the fastest-growing private companies in America. This is an extraordinary accomplishment that complements our ten years of business and acknowledges our mission to power the imagination of millions.

We are incredibly honored to join the ranks of companies such as Microsoft, GoPro, Square, Loot Crate, and many more popular brands that have been previously recognized. On average, the companies on this year’s list have grown nearly fivefold from 2012 to 2015, according to Inc. That’s a remarkable achievement that only few companies can ever attain. At ROBLOX specifically, our three-year growth revenue increase was 130 percent. We are ranked #37 by highest revenue in the Consumer Products & Services category.

Our growth is attributed to our dedicated team of employees and our talented and passionate community – for building the most amazing experiences on our platform and encouraging others to join in on a myriad of immersive adventures.

We are tremendously grateful for your support. It has been a thrilling journey over the past ten years, and we can’t wait to show you our continuing evolution over the next ten years. If you haven’t already, we invite you to read through our ten-year retrospective on our blog to revisit some of our most eventful moments leading up to 2016.

Thank you,



THEM Magazines Features Q&A with David Baszucki, Keith Lucas, Arseny Kapoulkine, and Christina Shedletsky

Just in time for this year’s ROBLOX Developers Conference in San Jose, CA, THEM Magazines published their fifth issue, which featured an interview with David Baszucki, Keith Lucas, Arseny Kapoulkine, and Christina Shedletsky. We’d like to share the full interview with you in case you missed it, along with a few other never-before-seen bonus questions.

As many of you know, ROBLOX is celebrating its 10th anniversary this year. To celebrate, we wanted to dive deep into the everyday life of a few ROBLOX employees and executives to see what makes them tick. From surviving a zombie apocalypse to offering some inspiring words of advice, take a few minutes and check out some of the interesting things they had to share…

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Security Update

We have observed that someone recently may have accessed one of our test sites without authorization.  This test site contained limited user information dating from 2012 and earlier.

We identified this unauthorized access promptly, began an investigation into the incident, and took steps to prevent any additional unauthorized access. As part of our response to this incident, we turned off the economy briefly to determine whether any accounts were being used without authorization. As an added layer of protection, we instituted a password reset process for certain accounts.

We are currently assessing and implementing additional security measures and plan to offer optional two-factor authority for our users soon. While we believe we have identified the full extent of this incident, our investigation is ongoing.  We will notify users of any additional steps we believe are appropriate as a result of our investigation.

We regret any inconvenience this may have caused and thank you for your loyalty and patience.